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I believe in Jennifer Munro's approach to the mental and emotional side of golf so much that I encourage all the PGA Tour professionals I work with to take the profile test and to work with Jennifer's analysis to improve their response to the pressures and stress of tournament golf. It has produced great results. I never bought into the "one size fits all" approach that is currently peddled such as "relax, visualize, pre-shot routine, etc.". They can help some, but I believe actually harm others who try them. The approach to handling the intense pressure of tournament golf must be tailored to the individual's personality. With out understanding the personality factor, any suggestions on how to handle stress is like throwing a dart at the wall.

Jim Hardy
Jim Hardy

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Golf Instructors

What does Golf Mind Rx™ offer the
professional golf instructor?

Things a Golf Instructor hates to hear spacer Things a Golf Client hates to hear
  • I didn't have time to practice this week.
  • I spoke with my brother-in-law and he said his pro told him to do it this way.
  • I never played this badly before I took your lesson.
  • Our pro didn't do us any good in the pro am.
  • I bought this new video and it is different than what you told me.
  • Will I be able to hit it like Tiger?
  • Mr. Smith, you won't need your driver today, just bring a 7-iron.
  • You need to understand that you'll get a lot worse before you get better.
  • The first thing we have to do is change your grip.
  • It took a long time for you to get into these swing habits.
    And it's going to take a long time to change them.
  • How many golf balls did you hit on the range since our last

In working with hundreds of golf instructors, and clients, we know that golf instructors have preferences, too. There are just certain people that are more fun to teach and work with than others. Most golf instructors are proud of what they do and take their jobs seriously. The "professional" certification is a designation that requires years of training, discipline and hard work.

Golf clients come in all ages, shapes and sizes, and all kinds of temperaments. They also come to you with very different learning strategies. Most professional golf instructors realize that there are learning strategies that focus on visual, auditory and kinesthetic approaches. This means that some people learn best by watching, others by listening, and the rest by doing and feeling. While this is a good introduction to the differences in clients, it doesn't take into account that clients are also motivated to play by different things. Motivations (needs) play a very strong role in how a person learns to play golf and also how they react on the golf course.

People who don't play golf assume that golfers play to relax, or to have fun. In a general profile you would get those answers from most people. In actuality, the spark for golfers is not all that simple. For example, fun means different things to different golfers. For some, fun is being with friends, or fun means winning the match. Fun could mean being away from stress and enjoying the outdoors. And it is fun for some to try out the latest technology or the newest method. What fun means affects how a golfer learns.

Pace of play is the number one source of frustration on the golf course. Slow players play slower when they feel rushed, and fast players play faster when they are forced to wait. Neither situation has a good outcome. Pace of play issues also indicate optimal learning strategies, and understanding the inherent "pace" of a client determines how much talking, for how long, and how many points should comprise the lesson for best results.

To put it simply, identifying the complexities of what fun and pace means to a client is the beginning of identifying whether a client is a Challenger, Social, Traditional or Technical golfer. That insight is the key to improving your relationships and your clients' golf performance and enjoyment of the game.

What Golf Mind Rx™ can do for you:
  • Complimentary Golf Mind Rx™ Profile for the professional
    instructor who refers someone who takes the Golf Mind Rx™
    Profile. *
  • Commission on any Golf Mind Rx™ Profiles referred by you. *
  • Discount for golf teams who take the Golf Mind Rx™ Profile.
  • Guidance for parents and junior golfers on significant
    motivational factors.
  • Training on reading the Golf Mind Rx™ Profile results of your
    clients and applications for your teaching strategies.
  • Direct telephone conversations regarding Golf Mind Rx™ results.

*Referral must be indicated at the time the profile is submitted.

Let us know if you would like to discuss how GolfMindRx™ can help build your business and your client relationships and performance.


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